We assist brands, agencies, and creators in ensuring compliance of online commercial communications, where advertising, editorial content, and relationships with platforms overlap.
Transparency in promotional messaging is now subject to systematic scrutiny by AGCM and AGCOM: making advertising recognisable is not a courtesy, but a legal obligation subject to sanctions.
We work both on the contract and on the content: defining rights, obligations, and responsibilities upfront helps prevent an individual post from becoming a problem.