This volume represents a fundamental ‘survival kit’ for both the young influencer who is beginning to take the first steps in the industry and for the influencer who has gained some experience but has not yet included an expert legal advisor in their team.

Especially from this latter perspective, it is important to make a final reflection. The legal sector must increasingly come to terms with these new realities connected to the use of new technologies.
Reading these pages will also allow legal professionals to better understand the phenomenon of influencer marketing.